ComScore acquired M Metrics

Yesterday Comscore acquired M Metrics for 44.3 M USD. This is a very good discussion from Comscore. This move surely helps to compete effectively with AC Nielson Market Research Company.

Comscore is one of the leading company in internet market research. M Metrics is the leading company in mobile market research.

Advantage Comscore

• Now, comscore powered with mobile metrics data & statistics
• Comscore surely takes advantage of emerging Mobile market (both in developed & developing nations)
• Emerging as a one of leading Market Research Company in digital media

Gyan

Comscore follow-suit the Google Strategy. Comscore acquired M Metrics, when the marketing are emerging (boom) for mobile.

Google Apps from Free to Paid - No more free lunch

Google's plan to convert its Free Google App's service into paid model is surprising. Developers who are using Google Apps. more than 500 MB are falls into Google's Apps Pricing Plan.

Tariff as follows

* $0.10 - $0.12 per CPU core-hour
* $0.15 - $0.18 per GB-month of storage
* $0.11 - $0.13 per GB outgoing bandwidth
* $0.09 - $0.11 per GB incoming bandwidth

After reading this news, few questions immediately hit my mind

Google is providing Gmail (6 GB free and going on and on....) and other products for free of cost ( Kind of free), then why they are converting Google Apps into paid segment? hmmm...

This is also other way of track the User activity and there domain.

Google & Yahoo Search Marketing Deal - Knee-Jerk to Microsoft

If Google & Yahoo Search Marketing deal is materialized (Yahoo allowing Google to place online ads in Yahoo).

Yahoo Strategy

Regular commission from Google - Google is a undisputed leader in search marketing and acquired huge market share. so, yahoo allows google to use its technology to service ads and earn commission.

Difficulty to compete with Google - It is very difficult for yahoo (even for any online giants like Microsoft) to compete with Google in search segment. So, inside of competing with Google, Yahoo may plan to generate revenue from Google.

Win-Win Situation for Google & Yahoo

For Google - Now, Google can serve there Ads in Yahoo search result.

For Yahoo - Yahoo has generated a new revenue model from Google that helps to revive Yahoo from present pathetic position

This move is really a big blow for Microsoft, that plans to acquire Yahoo.

RSS feed starts eating the Email subscription Market Share

For the past few years, Netizens are started showing keen interest to subscribe to RSS feeder than Email Subscription...

Email is not entertained for Informative Communication?

For many years, people uses mail service for both personalized Communications & for information updates. After RSS feeders, come into play, people uses RSS for domain informative updates

Difficulty in Email Subscription

• Spamming
• Time Consuming
• Difficulty in managing the information
  

Advantage RSS Feed

• Spam Free
• Build your own user group & contacts
• Easy to manage information
  

Surely, RSS is not a threat to Email. But the way use the mode for communication differs....

Google Gyan

That's why Google acquire Feedburner to take advantage of Feeds apart from Gmail....

Google Algorithm Secreat Revealed - Great Joke!

Today i read a headline stating "Google opens up a little on its search algorithms" in a much popular online portal. Google VP Mr. Udi Manber sharing information about Google Algorithm methodology. This article headline drive me crazy (more urgency) to read the article. Finally, the article reveals that Google is using "PageRank" concept to rank the billions of web pages. Oh..., this is a "OPEN SECRET"

Why Google is revealing these kind of Open Secret Now, because...

• to tease the competitor
• Creating an impression that they are transparent

If they revealed this Secret 6 years back, that is a real secret, Now It a Open secret.

Google Strategy

I think, Google had found better approach than "Pagerank". That's why they are revealing the pagerank concept officially. Good PR....

Mobile Internet - Google Mobile your Local Mobile Ad Service

2008 is the year of mobile internet. Google will surely find ways & means to promote there "Google Mobile" service all over the world. Developed and developing countries, the mobile usage is increasing exponentially. Countries like Singapore & Australia, mobile penetration is over 120%.

Advancement in "WAP Mobile" technology infrastructure, more & more mobile users are accessing internet using mobile.

Advantage gogle mobile

Their focus is web-based and location-based services that hope to take advantage of new phones with full web browsers, great user interfaces, and flat-rate data plans, which Google Calls as "Win-Win formula". They plan to launch this service in India - Bangalore, China - Beijing, Japan - Tokyo, Cananda & US.

Google Mobile Strategy

Google is trying to take advantage of emerging mobile markets like India, China & digitally mature markets like US, Canada & Europe. In coming months, Google may acquire emerging "Mobile Internet Ad service" companies in the respective regions to dominate Local market.

Google Gyan

Kill the emerging small fish and expand the Global & Local market share......

Good goole mobile....

Microsoft acquisition of Yahoo Search Business

For the past 2 months, Microsoft is very keen on acquired Yahoo. Due to previous attempt was failed, now Microsoft is trying to acquired Yahoo Search Business.

Microsoft Perspective

Let we explore the advantage for microsoft while acquiring Yahoo Search Business

• They may increase the search market share from just 9% to around 30%
• They increase the Search Ad network

The above deal may looks good from search marketing perspective,But Microsoft forgot one basic aspect

• The organic Result - If the search relevancy and the search quality is not improved by MSN Live, there is very less scope for MSN Live to attract more Visitors.

From Yahoo Perspective

• Yahoo's biggest bread winner is Search Segment. Secondly, Only few weeks back, Yahoo acquired Indextools to strenghten YSM. So, my personal feeling is Yahoo will not entertain this deal
  

GYAN:
Surely, both the parties are not going to benefit from this deal. This deal is not going to affect Google anyway. This deal is a good news for Google.

Google Health - Really Free Service from Google (not kind of free)

Today Google launched a new product called Google Health to maintain & keep track of personal medical report of an individual/user. This service is completely free (not kind of free) because Google did not launched this service from business/commerical perspective. At present, Google is not going to display ads in Google health.

Because of increased searches related to "Health", surely millions of people will subscribe to the service. This service will bridge the gap between the Doctor, Patient & pharmaCist. Secondly easily to track the patient report and view report from anywhere and anytime.

Google added one more emerging vertical - health service into there product & service list.

Future Search Result

In few years, if you type your name from your computer in Google, they will show your Horoscope (complete details) and personal health related details & prescription for your disease and doctors & medical shop in your area and so on.......................

Yahoo Indextools Analytics Vs Google Analytics Vs MS MS-Gatineau

Few weeks back, Yahoo acquired Indextools (Web Analytical Tool) for a undisclosed amount. This move will bring tuff competition among online giants (Google, Yahoo & MSN) in web analytics segment. Already Google Analytics (GA) acquires 59% of the Web Analytics Vendor market share followed by Omniture, WebsiteStory & Webtrends. Few months back, Microsoft launched there web analytics product called MS-Gatineau (by acquiring DeepMetrix), with a nominal fee of 5 USD, but there product is not as successful as Google Analytics.

It is interesting to see, whether yahoo will provide all the Indextools features to there Yahoo Search Marketing (YSM) customers or only a few. If Yahoo come-up with extensive web analytical tool package & provide it for free (Kind of free like Google products) for all users, then un-named yahoo analytical tool will became a tuff competitor for Google Analytics (GA). Secondly, Yahoo may project there versatile web-analytical package as an USP and attract more Search Marketing Customers. (May even pull few customers from Google Adwords toYSM)

Google Big Brother will not keep quite. Surely Avinash (Analytics Evangelist for Google) will come-up with few more Google Analytics updates this year, to uphold the GA Market share. This trend will surely pass more benefits to customers.

It is very fascinating to see, how other online giants (Google & MSN Live) will react to this. Let's Wait & Watch...

Thanks Eric T. Peterson, for your comment in Web Analytics Demistified for the above article

Eric T. Peterson Comment:

"Ramki: Ironically, I don’t think Google/Avinash really care either way about IndexTools by Yahoo! other than to be happy for Dennis and his success (Avi and Dennis are good friends I think.) I really don’t see this acquisition as being any kind of threat to Google Analytics because A) GA has massive market penetration already and B) I suspect that “free IndexTools” instead of “free Google Analytics” would still have the effect that Google has publicly said they’re looking for — more money for Google via AdWords." - Eric T. Peterson