Monday, June 30, 2008

Google support Link Building Acitivty in Adwords

Normally, Google wn't entertain Paid Link Building activity. But they entertain the Paid Link building services in Adwords, by giving approval to publish "Paid Link Building Service" Ads in Adwords.

Google Gyan

Paid Link Building is good for Adwords but not for organic search. Yup...........

Thursday, June 26, 2008

Google Analytics - Data Security

I come to know through web analytics blog that, there is an option in Google Analytics, that will help the website owners not to share there analytical data with "Google". The website owner can make the data as ananymous or stop sharing data with Google, so that Google could not able to capture the company information.

Google Gyan

* It is a best way to promote Google Analytics

Wednesday, June 11, 2008

Mobile Marketing - In need of standards?

Mobile users ar exponentially increasing year by year. Most marketings trying to leverage mobile marketing technique for campaigns.

Mobile Marketing Advantage
  • Localization & customization playing a vital role in mobile marketing
  • It is very easy to target the audience.
  • There is more chances of open rate as compare to other medium

Then, What is holding behind mobile marketing?

Mobile Marketing drawbacks
  • The biggest drawback in mobile marketing is no standards are framed or followed.
  • There is more chances of mobile users was bombarded with Spam/Junk Ad mails.
  • Mobile handsets with different display shapes & size leads to message/MMS compatibility problem

Mobile Marketing - Still in nascent Stage

Even though the big giants like Google, Yahoo & MSN, started to leverage with mobile marketing but most of the marketing still performer online medium than mobile medium, because of lack of mobile standards in place. Once a clear Mobile standards are framed, then more marketers starts performing Mobile Medium.

Wednesday, June 04, 2008

US Presidential Candidate Obama Online Spending Mar 2008

It is interesting to see US presidential candidate Obama's Online Advertising Spending Break-up

Estimated Online Ad Expenditures by Obama for America -- March 2008

Media Firm Amount Paid
All $905,000
Google $687,000
Broadband Enterprises $80,000
Yahoo $50,000
Microsoft $40,000
Facebook $17,000
Source: FEC data compiled by ClickZ News

  • 75% of the Online Advertising Spending goes to Google
  • 5.5% of the Online Advertising Spending goes to Yahoo
  • 4.4% of the Online Advertising Spending goes to MSN

Even for the politicians Google is the first choice for online advertising

Tuesday, June 03, 2008

Google India - Localizing Gmail India

yesterday, Google India Launched Gmail in 8 New Indian Languages - Urdu, Marathi, Hindi, Bangla, Gujarati, Oriya, Tamil, Telugu, Kannada and Malayalam apart from Hindi.

Only a few weeks back, Google incorporated Indian languages in Google Translator.

This is a great move by Google to target more Indian regional users by localizing the gmail. This is big blow for indian search engine like Guruji

Advantage Google
  • Target Local Users/audience effectively
  • Probability of generating more clicks from Gmail contextual Ads
  • Take advantage of huge network contextual sites