Mobile Marketing: Mobile analytics is the key

Mobile usage is increasing exponentially in developing countries like India. Now-a-days, people cannot live without food, cloth, shelter and Mobile….. Mobile has become part and parcel of day to day living even in developing countries.

Country like India, the mobile penetration is much faster than internet penetration. In a decade, most people will prefer to use the mobile phone

• to browse the internet
• to transact
• for blogging
  
• watch videos and much more
  

Even though the mobile internet & e-commerce is in very nascent stage, surely it will catch like a wild fire in coming years.

mm... mobile analytics differs from web metrics. How... Ya using mobile analytics we can track visitor details, page views, etc., but it don't ends there.

Data Mining and reporting for mobile analytics differs from web metrics as follows

• What phones are they using?
• What type of model the visitors are using?
• What % of visitors support streaming video?
• What is the conversion ratio between Nokia phone owners vs. Motorola?
• What % of visitors mobile support MMS?
• What % of visitor's phones still prefer WML?
• Which of my banner campaigns is converting best?

Mobile Analytics Foresight

• Lot of players will enter this field
  
• Google Will explore this area (Mobile Analytics) in 2008. Because Google already have Google Analytics (GA), So, they will add Mobile Analytics as a additional feature in GA and woo more customer.
  

GYAN

As Google did before, they will hire one Mobile Analytics Evangelist or kill sorry, buy a mobile analytics company and observe that product in GA.

Oh God, i leaked the Google Secret Plan

Yahoo is better than Google!!!

As per comScore Core Search Report US - November , as usual Google dominates the search trends with 58.6% as compared to yahoo 22.4% & Live 9.8%. We seen consistent growth trends for Google for the past few years. At the same time, Yahoo & Live are struggling to post better market share.

Let see, why people prefer Google than other search engine?

Google's USP

The BIG USP of Google is search result quality. The relevancy of the search result is more in Google, when a user queried an keywords as compare to any other search engine. Google is mathematical companies (with strong marketing capabilities) designed and update the search algorithm that delivers quality results.

Wait... even though Google is strong, Yahoo is strong in other area!!!

Yahoo's USP

The depth at which the yahoo slurp crawl the content is much more superior than Goog bot. Even though hard working yahoo spider (slurp) pumps the internet content into yahoo datacenter. Because of lack of effective yahoo search algorithm, yahoo fails to deliver better search results....

Web Metrics - Let's shift from complexity to clarity

There are 100's of web analytical tools available in the market. Few free tools are exist too.. like Google Analytics. Most of the businesses deployed web analytics tool. But we fail to check,

• Whether we choosen the right web analytical tool
• If choosen, Whether we deployed the web analytical tool properly
• If installed, we customized the web analytical tool
• Whether the reports are accurate
• Whether we are able to convert numbers into actions

Let's move from numbers to novelty.

GYAN
What we think, is not always right................

Google find new ways to promote Google Mobile!

Ya now its festival time. X-Mas. Lot of people travel to there relative places. How you know, does your flight is on time or not?.... Do you call the customer support No...... Now, that is not required.

Google Mobile search or Web search comes to your rescue. Today, Google launched a new kind of search results in Google search result page. Now, you can track your flight and know whether your flying on time or not, using Google.

HOW? Just type your airlines and flight no. in Google. For example "qantas 74 ". Ya, my flight is flying on-time.

Google GYAN
Google come-out with this wonderful strategy to promote Google Mobile. Now, people will tracking there flight schedule thru GPRS mobile phone or by Blackberry by connecting Google Mobile & Google Search

Video Sitemap to strengthen the Google Video Search Results!

Today, Google introduced a sitemap for videos to crawl the video content.

Let see how it helps the customers and Google

• Google spider starts crawling the video content. This gives better search engine visibility to the website
• This process strengthen Google Video search results, by throwing more relevant results
• This helps Google universal search results to serve better video search results

I hope, both yahoo & Live (MSN) will follow-suit

Google Gadgets Ads - New revenue model for YouTube

Few months back, Google introduced Google Gadgets Ads. What is that? Gadget ads enable advertisers and agencies to engage audiences on the Internet's largest ad network with a rich and interactive new ad format.

Mm...Rich & interactive media ads... Why?

Google try to take advantage of YouTube, by using YouTube has video hosting space. Google slowly starts absorbing YouTube, into his revenue generating model.

Advantage Google because....

• YouTube act as revenue generating support system
• Easy to sell "Gadgets Ads" thru "YouTube" reputation
• Easy to track visitor behaviour

As you know, Google bought YouTube for 1.6 B USD and integrated with Google Videos (GV, Which is not as popular as YouTube).

Google GYAN……

• First, Kill the competitor
• Provide the service to the customers for Free
• Converting free into revenue model

Go Google Go.................

Google Analytics or Alligator

Yesterday, Google added new features in GA. This new features helps to compare metrics for two different periods like visitors, page views, bounce rate, new visitor. This option helps to watch the trend in user-friendly graphical representation.

Those who would like to migration from Urchin to GA, Google is assisting the users with relevant information.

Now Google Analytics (GA) is real threat to other web analytical tool company. Why?

Because, it is....

Easy to deploy

• Simplified (not complex)
• Report segmentation & goal setting is easy
• Tool is upgraded in regular intervals
• It's free!!!

It is very difficult for web analytical tool providers, to find the Unique Selling Propostion (USP) against GA and to convincing the vendor is a herculean task. Because the pace the Google is up-grading the GA with user-friendly features is mind blowing. Now, It is not easy for web analytics tool providers to target SME's…

Like Search Engine Market, Google starts to dominate the Web Analytics Market Share.

Google - Innovative Mastermind

Google, the indisputable leader in online marketing space. Google won't give any chance to the competitor to surpass them. They compete with themselves like Australian cricket team. They just kill the competition. Bill gates now squeezing his brain, trying to find ways and means to stop Google online dominance. Microsoft had a plan to buy Yahoo to compete with Google. But buying online giants like Yahoo won't helps Microsoft to trash Google.

How Google differs from others? What makes them No. 1 Company in online market place?

Google is strong in three areas

• Forecasting the future trends
• Effective Strategies
• Quick Implementation

Every time Google comes with new product like Google maps, Analytics, Desktop Search, etc. Big Brother Yahoo and MSN will follow-suit. Whatever Google does, Yahoo and MSN simply follow. That makes MSN & Yahoo more copycative not innovative.

Google FREE Mantra
Most of the Google Products are FREE but there is a mammoth business logic hidden inside. Google bought urchin and branded as Google Analytics. Then they integrated with Google Adwords (Search Marketing Service) to track visitor click thru, conversion etc. Yes, no business lunch is free. Google always club different free tool to support the revenue generating medium

Google is Futurist and Kills Future Competitor - Youtube
Google forecast future competition and kill the competition. Google knows Youtube may be the future threat. So, they bought Youtube for 1.6B USD, even they had Google Video which is not much popular as Youtube. Google kills the Conversion Optimization Tool Company by giving the tool for free and clubbing with Google Adwords.

Google Knows how to brand & position themselves
Bye Bye to Froogle - Google rename there shopping cart search engine Froogle to Google Product Search to increase the impact

Google won't change the Youtube brand name, but they incorporated search from Google video and at the same time, they are adding new features in Youtube. It is astonishing to see Google diversified growth.

Google holds Global Database
Google maintains World's database. Each day, thousands & thousands of netizen joining the Google products . Netizens are more and more dependable on Google products and services. Google can easily identify the Visitor interest by tracking and mapping the visitor behaviour from Google products and services

Till now, no IT giants (Microsoft, Yahoo, IBM) has the ability to compete with Google.

Yep, I tend to compare Google with Australian cricket Team. Both has similarities

• Consistency
• Discipline
• Futuristic

Yes, last but not the least, for them winning is a habit.

Google has online spreadsheet & docs to match with Microsoft. One day (not so far), Google will come with dynamic operating system which is free of cost, but they will show there Adwords ads in the desktop. He he he……

Google is driven by innovate ideas, effective strategies and timely implementation. Go Google Gooooooooo!