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"According to Forrester Research, advertisers spent just under $400 million on mobile marketing in 2009. Projections for 2010 place that figure well above $550 million. And by 2014, Forrester estimates that mobile will claim upwards of $1.3 billion from the advertising pie." Insight On the Positive Note - It shows a steady growth of Mobile Marketing of 25%
- Developing Countries like India, the mobile network penentration is growing exponentially
- Localized and customized targetting is more precise & focussed in Mobile Network
On the Negative Note * There is no proper regulatory authority or organization for Mobile Marketing * Interoperability of Mobile Network is in very Nascent stage
2008 is the year of mobile internet. Google will surely find ways & means to promote there "Google Mobile" service all over the world. Developed and developing countries, the mobile usage is increasing exponentially. Countries like Singapore & Australia, mobile penetration is over 120%.
Advancement in "WAP Mobile" technology infrastructure, more & more mobile users are accessing internet using mobile.
Advantage gogle mobile
Their focus is web-based and location-based services that hope to take advantage of new phones with full web browsers, great user interfaces, and flat-rate data plans, which Google Calls as "Win-Win formula". They plan to launch this service in India - Bangalore, China - Beijing, Japan - Tokyo, Cananda & US.
Google Mobile Strategy
Google is trying to take advantage of emerging mobile markets like India, China & digitally mature markets like US, Canada & Europe. In coming months, Google may acquire emerging "Mobile Internet Ad service" companies in the respective regions to dominate Local market.
Google Gyan
Kill the emerging small fish and expand the Global & Local market share......
Good goole mobile....
Mobile usage is increasing exponentially in developing countries like India. Now-a-days, people cannot live without food, cloth, shelter and Mobile….. Mobile has become part and parcel of day to day living even in developing countries.
Country like India, the mobile penetration is much faster than internet penetration. In a decade, most people will prefer to use the mobile phone
- to browse the internet
- to transact
- for blogging
- watch videos and much more
Even though the mobile internet & e-commerce is in very nascent stage, surely it will catch like a wild fire in coming years.
mm... mobile analytics differs from web metrics. How... Ya using mobile analytics we can track visitor details, page views, etc., but it don't ends there.
Data Mining and reporting for mobile analytics differs from web metrics as follows
- What phones are they using?
- What type of model the visitors are using?
- What % of visitors support streaming video?
- What is the conversion ratio between Nokia phone owners vs. Motorola?
- What % of visitors mobile support MMS?
- What % of visitor's phones still prefer WML?
- Which of my banner campaigns is converting best?
Mobile Analytics Foresight
- Lot of players will enter this field
- Google Will explore this area (Mobile Analytics) in 2008. Because Google already have Google Analytics (GA), So, they will add Mobile Analytics as a additional feature in GA and woo more customer.
GYAN
As Google did before, they will hire one Mobile Analytics Evangelist or kill sorry, buy a mobile analytics company and observe that product in GA.
Oh God, i leaked the Google Secret Plan
There are 100's of web analytical tools available in the market. Few free tools are exist too.. like Google Analytics. Most of the businesses deployed web analytics tool. But we fail to check,
- Whether we choosen the right web analytical tool
- If choosen, Whether we deployed the web analytical tool properly
- If installed, we customized the web analytical tool
- Whether the reports are accurate
- Whether we are able to convert numbers into actions
Let's move from numbers to novelty.
GYAN
What we think, is not always right................
Ya now its festival time. X-Mas. Lot of people travel to there relative places. How you know, does your flight is on time or not?.... Do you call the customer support No...... Now, that is not required.
Google Mobile search or Web search comes to your rescue. Today, Google launched a new kind of search results in Google
search result page. Now, you can track your flight and know whether your flying on time or not, using Google.
HOW? Just type your airlines and flight no. in Google. For example "qantas 74 ". Ya, my flight is flying on-time.
Google GYAN
Google come-out with this wonderful strategy to promote Google Mobile. Now, people will tracking there flight schedule thru GPRS mobile phone or by Blackberry by connecting Google Mobile & Google Search
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