Microsoft Mad Search

Microsoft Mad Search

MSN Search -> Live Search -> Bing

Hope you are all aware, Microsoft launched Bing (Re-branding there Live). It is very funny to see Microsoft is re-branding the search Product Year on Year basis.

Microsoft Don't Compete try to innovate

Microsoft is doing all the gimmicks to compete with Google in Search . But the way they moving, they can't dream about competing Google in Search Segment. Microsoft really mad to became No.1 in search engine.

Yaa Microsoft, don't compete with Google, you won't succeed. You will succeed only if you innovate. Just changing the Brand Name not going to add value to the product. Microsoft not able to succeed with MSN Search -> Live then how they are going to succeed with Bing (But is not Google)

Again Microsoft is going to burnt there hands in Search through Bing.

Google will Bang the Bing.......

Google Analytics Individual Qualification

This is a another amazing Strategy by Google to popularize Google Analytics (GA). What index tools, web trends, omniture are doing few years ago, now Google is doing. Let see the advantage for Users & Google

Advantage Users
* Increase Proficiency in Analytics
* Certification provided by reputed organization

Advantage Google
* propagating Google Analytics features
* Building Google Analytics Professional Group

Gyan: Google will have the visitor behavior details for most of the website. This helps Google to keep track of every brands in all segments and take advantage of the same............

Prestigious visitor to my Blog - Welcome Google!!!

I am into the field of Analytics, I always check who are all coming & reading my blog. Few days back, i had a surprise & interesting visitor... The Visitor is from Google!!!. Oh... It is not a Google spider (Googlebot), human being from Google to read my article on Google Mobile. MM...... Here is the screen shot of Visitor details....

Google Analytics - Enterprise Ready

This is a very nice & useful update from Google Analytics from Business perspective. Mostly, web Analytical Tool data's are analyzed from "Metrics" Perspective. Now, Google Analytics is Helping users to analyze the data from "Business Perspective.

New Update Advantage

The Google Analytics new features like Advanced Segmentation & Custom Report
help the users to see not just numbers, but equip them to come up with actionable insight.

Drawback

Google Analytics data's are not real time (24 hour time lag exists in Google analytics report). But in Yahoo Analytics (Indextools) data's are real time. Hope Google Analytics Team (Avanish) will overcome this issue in the next update.

Yahoo APT, Online Advertising Products in one Platform

Yahoo has grouped every online product into one new advertising platform showcase called "Yahoo APT". So, it is easy for advertisers, publisher networks & Agencies to easily manage there accounts. This interface will help to buy & sell online Yahoo Online Products & services easily & effectively.

It is nice to see, Yahoo is gradually re-structuring there online Media Platform to make them more customer friendly. This is a better move from Yahoo, hope MSN will fellow...

New Mobile Platfrom from Google - Google Android phone to cost $199

Google Android Phone for $199 USD. I read this news in read in reuters. It is interesting to see, Google peering into the mobile operation system. Whatever GooG does, there will be a 100% no no 200% "Market Motive" behind that.

So, How Google is planning to take advantage of this?

Advantage Google

* Google serve there ads in the Mobile more effectively
* Strengthening the tracking mechanism to understand the user behavior
* Helps to come-up with more effective/stable Desktop Operation system in a year or so (guessing)

Advantage Consumer - Consumer will get internet enable mobile handset at affordable cheaper rate ($199)


Cons - Androids Compatability with other platform

Like to know your views ...

Google Chrome - New Browser from Google

It is interesting to see, Google is ready to launch there web browser Google Chrome tomorrow. It is a really a interesting move. Because, I taught, that Google may acquire Mozilla Firefox browser (like feedbruner). But Google is built a new browser from the scratch.

This rise one big question. Instead of acquiring Firefox (they normally does), why they are building browser from the scratch.

The reason is this. They will convert the browser into ad-unit.

Three Big Google Strategy Points

* They will show adwords ad in Google Chrome Browser
* To promote the browser by ing some amount of there ad revenue for those who download and install the browser and viewing the google ad in the browser
* They may release there operating system (OS) in a year or so.
* To capture whole of internet/web segment

Yup! quite interesting.