Monday, March 01, 2010

Localized Mobile Marketing - Effective Marketing Medium for the future

"According to Forrester Research, advertisers spent just under $400 million on mobile marketing in 2009. Projections for 2010 place that figure well above $550 million. And by 2014, Forrester estimates that mobile will claim upwards of $1.3 billion from the advertising pie." Insight On the Positive Note
  • It shows a steady growth of Mobile Marketing of 25%
  • Developing Countries like India, the mobile network penentration is growing exponentially
  • Localized and customized targetting is more precise & focussed in Mobile Network
On the Negative Note * There is no proper regulatory authority or organization for Mobile Marketing * Interoperability of Mobile Network is in very Nascent stage