Monday, January 21, 2008

Online business intelligence - Innovative Strategy is must, to stay on top in online business

Today, i say a news article, that a big online business giant "Yahoo! mulling over layoffs of up to 20% of its workforce". The World No. 1 online business company, facing these types of crisis.It is really shocking!!!

Why is that so? Online company like Google, Facebook, Linkedin are breaking records & making online revolution, but some big brothers cannot. Why??? Let Analyze...

  • The companies that are successful come-up with innovative strategy and implement the same in quick intervals
  • They are not only diversified, but one concept support the other
  • They are futuristic, not copycatting the others concept or follow-suit
  • There solutions are not complicated; they are simple and straight forward


To be leader in online business, innovative thinking and timely implementation is the key to success.

Tuesday, January 08, 2008

Web Analytics Vendor Market Share 2007: Google Undisputed Leader

The Search Engine Giant Google is not only leading in search market share, but undisputed leader in web metrics vendor too. The web analyst vendor market share shows this clearly.

Google Gyan:

Kill the emerging & futuristic small fish, then brand it and SELL it for FREE...

You know, Google is a strong mathematical company.

Google Formula:

SALE= 4 characters
FREE= 4 characters

From Google perspective (company perspective) Free Means Sale
From Customer Perspective Free means kind of Free!!!...

Google, I admire you always. Great...

Sunday, January 06, 2008

Landing page optimization Vs Search Engine Optimization

Landing page optimization is very essential part of web marketing. Landing page optimization that helps the business/website/portal to convert web traffic into prospective customers/leads..

In General terms, Search engine optimization (SEO) act as a marketing guy to a website that drives traffic to the website. Landing page optimization act as a sales guy to a website, that
converts visitor into customers.

If a business has good marketing guy, but don't have good sales guy, they will lose quality customer & money.

Ok, let me put this way... If a portal has good level of SEO, but don't have good landing page, that results in traffic dissolution,that leads to less prospective customers or no customers.
What is Landing page Optimization?
Landing page optimization is nothing but testing the landing page to deliver better results
Why we need landing page optimization?
  • Because, what we think is not always right. We may think that this design/template will yield better results, but it won't.
  • Every visitors to the website are not machine.
  • Every Visitor (Human beings) are unique

In landing page optimization, decision makers are visitors not the organization

Let we post the question to the visitor, then leave the rest to the visitor