Wednesday, December 19, 2007

Web Metrics - Let's shift from complexity to clarity

There are 100's of web analytical tools available in the market. Few free tools are exist too.. like Google Analytics. Most of the businesses deployed web analytics tool. But we fail to check,

  • Whether we choosen the right web analytical tool
  • If choosen, Whether we deployed the web analytical tool properly
  • If installed, we customized the web analytical tool
  • Whether the reports are accurate
  • Whether we are able to convert numbers into actions

Let's move from numbers to novelty.

What we think, is not always right................

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