Yesterday Comscore acquired M Metrics for 44.3 M USD. This is a very good discussion from Comscore. This move surely helps to compete effectively with AC Nielson Market Research Company.
Comscore is one of the leading company in internet market research. M Metrics is the leading
company in mobile market research.
Advantage Comscore
- Now, comscore powered with mobile metrics data & statistics
- Comscore surely takes advantage of emerging Mobile market (both in developed & developing nations)
- Emerging as a one of leading Market Research Company in digital media
Gyan
Comscore follow-suit the Google Strategy. Comscore acquired M Metrics, when the marketing are emerging (boom) for mobile.
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