Thursday, May 29, 2008

ComScore acquired M Metrics

Yesterday Comscore acquired M Metrics for 44.3 M USD. This is a very good discussion from Comscore. This move surely helps to compete effectively with AC Nielson Market Research Company.

Comscore is one of the leading company in internet market research. M Metrics is the leading company in mobile market research.

Advantage Comscore
  • Now, comscore powered with mobile metrics data & statistics
  • Comscore surely takes advantage of emerging Mobile market (both in developed & developing nations)
  • Emerging as a one of leading Market Research Company in digital media


Comscore follow-suit the Google Strategy. Comscore acquired M Metrics, when the marketing are emerging (boom) for mobile.

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