Tuesday, June 03, 2008

Google India - Localizing Gmail India

yesterday, Google India Launched Gmail in 8 New Indian Languages - Urdu, Marathi, Hindi, Bangla, Gujarati, Oriya, Tamil, Telugu, Kannada and Malayalam apart from Hindi.

Only a few weeks back, Google incorporated Indian languages in Google Translator.

This is a great move by Google to target more Indian regional users by localizing the gmail. This is big blow for indian search engine like Guruji

Advantage Google
  • Target Local Users/audience effectively
  • Probability of generating more clicks from Gmail contextual Ads
  • Take advantage of huge network contextual sites

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