Social Media Everywhere. Is it a effective buzz channel?

Social Media website mushrooming everywhere. Because of few successful social media like Linkedin, Youtube, Twitter, Social media is catching-up like a wild fire. Lot of start-up companies are cropping daily with different themes & to target specific group.

Is there is any scope for effective buzz from Social Media..

Converting a Social Media for campaign/buzz, there is a small dividing line. There are two factors that is very essential for social media.

• the relevancy - How far your buzz is relevant to social media
• Messaging - Messaging should not be like a ad/ it should be information.

Finally, Social Media is not a push marketing, it is a pull marketing.

Like to here more views from the audience