ComScore acquired M Metrics

Yesterday Comscore acquired M Metrics for 44.3 M USD. This is a very good discussion from Comscore. This move surely helps to compete effectively with AC Nielson Market Research Company.

Comscore is one of the leading company in internet market research. M Metrics is the leading company in mobile market research.

Advantage Comscore

• Now, comscore powered with mobile metrics data & statistics
• Comscore surely takes advantage of emerging Mobile market (both in developed & developing nations)
• Emerging as a one of leading Market Research Company in digital media

Gyan

Comscore follow-suit the Google Strategy. Comscore acquired M Metrics, when the marketing are emerging (boom) for mobile.

Google Apps from Free to Paid - No more free lunch

Google's plan to convert its Free Google App's service into paid model is surprising. Developers who are using Google Apps. more than 500 MB are falls into Google's Apps Pricing Plan.

Tariff as follows

* $0.10 - $0.12 per CPU core-hour
* $0.15 - $0.18 per GB-month of storage
* $0.11 - $0.13 per GB outgoing bandwidth
* $0.09 - $0.11 per GB incoming bandwidth

After reading this news, few questions immediately hit my mind

Google is providing Gmail (6 GB free and going on and on....) and other products for free of cost ( Kind of free), then why they are converting Google Apps into paid segment? hmmm...

This is also other way of track the User activity and there domain.

Google & Yahoo Search Marketing Deal - Knee-Jerk to Microsoft

If Google & Yahoo Search Marketing deal is materialized (Yahoo allowing Google to place online ads in Yahoo).

Yahoo Strategy

Regular commission from Google - Google is a undisputed leader in search marketing and acquired huge market share. so, yahoo allows google to use its technology to service ads and earn commission.

Difficulty to compete with Google - It is very difficult for yahoo (even for any online giants like Microsoft) to compete with Google in search segment. So, inside of competing with Google, Yahoo may plan to generate revenue from Google.

Win-Win Situation for Google & Yahoo

For Google - Now, Google can serve there Ads in Yahoo search result.

For Yahoo - Yahoo has generated a new revenue model from Google that helps to revive Yahoo from present pathetic position

This move is really a big blow for Microsoft, that plans to acquire Yahoo.

RSS feed starts eating the Email subscription Market Share

For the past few years, Netizens are started showing keen interest to subscribe to RSS feeder than Email Subscription...

Email is not entertained for Informative Communication?

For many years, people uses mail service for both personalized Communications & for information updates. After RSS feeders, come into play, people uses RSS for domain informative updates

Difficulty in Email Subscription

• Spamming
• Time Consuming
• Difficulty in managing the information
  

Advantage RSS Feed

• Spam Free
• Build your own user group & contacts
• Easy to manage information
  

Surely, RSS is not a threat to Email. But the way use the mode for communication differs....

Google Gyan

That's why Google acquire Feedburner to take advantage of Feeds apart from Gmail....

Google Algorithm Secreat Revealed - Great Joke!

Today i read a headline stating "Google opens up a little on its search algorithms" in a much popular online portal. Google VP Mr. Udi Manber sharing information about Google Algorithm methodology. This article headline drive me crazy (more urgency) to read the article. Finally, the article reveals that Google is using "PageRank" concept to rank the billions of web pages. Oh..., this is a "OPEN SECRET"

Why Google is revealing these kind of Open Secret Now, because...

• to tease the competitor
• Creating an impression that they are transparent

If they revealed this Secret 6 years back, that is a real secret, Now It a Open secret.

Google Strategy

I think, Google had found better approach than "Pagerank". That's why they are revealing the pagerank concept officially. Good PR....

Mobile Internet - Google Mobile your Local Mobile Ad Service

2008 is the year of mobile internet. Google will surely find ways & means to promote there "Google Mobile" service all over the world. Developed and developing countries, the mobile usage is increasing exponentially. Countries like Singapore & Australia, mobile penetration is over 120%.

Advancement in "WAP Mobile" technology infrastructure, more & more mobile users are accessing internet using mobile.

Advantage gogle mobile

Their focus is web-based and location-based services that hope to take advantage of new phones with full web browsers, great user interfaces, and flat-rate data plans, which Google Calls as "Win-Win formula". They plan to launch this service in India - Bangalore, China - Beijing, Japan - Tokyo, Cananda & US.

Google Mobile Strategy

Google is trying to take advantage of emerging mobile markets like India, China & digitally mature markets like US, Canada & Europe. In coming months, Google may acquire emerging "Mobile Internet Ad service" companies in the respective regions to dominate Local market.

Google Gyan

Kill the emerging small fish and expand the Global & Local market share......

Good goole mobile....

Microsoft acquisition of Yahoo Search Business

For the past 2 months, Microsoft is very keen on acquired Yahoo. Due to previous attempt was failed, now Microsoft is trying to acquired Yahoo Search Business.

Microsoft Perspective

Let we explore the advantage for microsoft while acquiring Yahoo Search Business

• They may increase the search market share from just 9% to around 30%
• They increase the Search Ad network

The above deal may looks good from search marketing perspective,But Microsoft forgot one basic aspect

• The organic Result - If the search relevancy and the search quality is not improved by MSN Live, there is very less scope for MSN Live to attract more Visitors.

From Yahoo Perspective

• Yahoo's biggest bread winner is Search Segment. Secondly, Only few weeks back, Yahoo acquired Indextools to strenghten YSM. So, my personal feeling is Yahoo will not entertain this deal
  

GYAN:
Surely, both the parties are not going to benefit from this deal. This deal is not going to affect Google anyway. This deal is a good news for Google.

Google Health - Really Free Service from Google (not kind of free)

Today Google launched a new product called Google Health to maintain & keep track of personal medical report of an individual/user. This service is completely free (not kind of free) because Google did not launched this service from business/commerical perspective. At present, Google is not going to display ads in Google health.

Because of increased searches related to "Health", surely millions of people will subscribe to the service. This service will bridge the gap between the Doctor, Patient & pharmaCist. Secondly easily to track the patient report and view report from anywhere and anytime.

Google added one more emerging vertical - health service into there product & service list.

Future Search Result

In few years, if you type your name from your computer in Google, they will show your Horoscope (complete details) and personal health related details & prescription for your disease and doctors & medical shop in your area and so on.......................

Yahoo Indextools Analytics Vs Google Analytics Vs MS MS-Gatineau

Few weeks back, Yahoo acquired Indextools (Web Analytical Tool) for a undisclosed amount. This move will bring tuff competition among online giants (Google, Yahoo & MSN) in web analytics segment. Already Google Analytics (GA) acquires 59% of the Web Analytics Vendor market share followed by Omniture, WebsiteStory & Webtrends. Few months back, Microsoft launched there web analytics product called MS-Gatineau (by acquiring DeepMetrix), with a nominal fee of 5 USD, but there product is not as successful as Google Analytics.

It is interesting to see, whether yahoo will provide all the Indextools features to there Yahoo Search Marketing (YSM) customers or only a few. If Yahoo come-up with extensive web analytical tool package & provide it for free (Kind of free like Google products) for all users, then un-named yahoo analytical tool will became a tuff competitor for Google Analytics (GA). Secondly, Yahoo may project there versatile web-analytical package as an USP and attract more Search Marketing Customers. (May even pull few customers from Google Adwords toYSM)

Google Big Brother will not keep quite. Surely Avinash (Analytics Evangelist for Google) will come-up with few more Google Analytics updates this year, to uphold the GA Market share. This trend will surely pass more benefits to customers.

It is very fascinating to see, how other online giants (Google & MSN Live) will react to this. Let's Wait & Watch...

Thanks Eric T. Peterson, for your comment in Web Analytics Demistified for the above article

Eric T. Peterson Comment:

"Ramki: Ironically, I don’t think Google/Avinash really care either way about IndexTools by Yahoo! other than to be happy for Dennis and his success (Avi and Dennis are good friends I think.) I really don’t see this acquisition as being any kind of threat to Google Analytics because A) GA has massive market penetration already and B) I suspect that “free IndexTools” instead of “free Google Analytics” would still have the effect that Google has publicly said they’re looking for — more money for Google via AdWords." - Eric T. Peterson

Business Strategy is a Puzzle

Business Strategy is like a Puzzle, because all the solutions are hidden inside the data. It is a matter of fact that how we convert a data into actionable information and converting the information into strategy is the essence of business strategy.

Data -> Information -> Strategy

Online business intelligence - Innovative Strategy is must, to stay on top in online business

Today, i say a news article, that a big online business giant "Yahoo! mulling over layoffs of up to 20% of its workforce". The World No. 1 online business company, facing these types of crisis.It is really shocking!!!

Why is that so? Online company like Google, Facebook, Linkedin are breaking records & making online revolution, but some big brothers cannot. Why??? Let Analyze...

• The companies that are successful come-up with innovative strategy and implement the same in quick intervals
• They are not only diversified, but one concept support the other
• They are futuristic, not copycatting the others concept or follow-suit
• There solutions are not complicated; they are simple and straight forward

GYAN:

To be leader in online business, innovative thinking and timely implementation is the key to success.

Web Analytics Vendor Market Share 2007: Google Undisputed Leader

The Search Engine Giant Google is not only leading in search market share, but undisputed leader in web metrics vendor too. The web analyst vendor market share shows this clearly.

Google Gyan:

Kill the emerging & futuristic small fish, then brand it and SELL it for FREE...

You know, Google is a strong mathematical company.

Google Formula:

SALE= 4 characters
FREE= 4 characters

From Google perspective (company perspective) Free Means Sale
From Customer Perspective Free means kind of Free!!!...

Google, I admire you always. Great...

Landing page optimization Vs Search Engine Optimization

Landing page optimization is very essential part of web marketing. Landing page optimization that helps the business/website/portal to convert web traffic into prospective customers/leads..

In General terms, Search engine optimization (SEO) act as a marketing guy to a website that drives traffic to the website. Landing page optimization act as a sales guy to a website, that converts visitor into customers.

If a business has good marketing guy, but don't have good sales guy, they will lose quality customer & money.

Ok, let me put this way... If a portal has good level of SEO, but don't have good landing page, that results in traffic dissolution,that leads to less prospective customers or no customers.
What is Landing page Optimization?
Landing page optimization is nothing but testing the landing page to deliver better results
Why we need landing page optimization?

• Because, what we think is not always right. We may think that this design/template will yield better results, but it won't.
• Every visitors to the website are not machine.
• Every Visitor (Human beings) are unique

In landing page optimization, decision makers are visitors not the organization

Let we post the question to the visitor, then leave the rest to the visitor

LET THE VISITOR ADDRESS AND SOLVE OUR PROBLEM.

Mobile Marketing: Mobile analytics is the key

Mobile usage is increasing exponentially in developing countries like India. Now-a-days, people cannot live without food, cloth, shelter and Mobile….. Mobile has become part and parcel of day to day living even in developing countries.

Country like India, the mobile penetration is much faster than internet penetration. In a decade, most people will prefer to use the mobile phone

• to browse the internet
• to transact
• for blogging
  
• watch videos and much more
  

Even though the mobile internet & e-commerce is in very nascent stage, surely it will catch like a wild fire in coming years.

mm... mobile analytics differs from web metrics. How... Ya using mobile analytics we can track visitor details, page views, etc., but it don't ends there.

Data Mining and reporting for mobile analytics differs from web metrics as follows

• What phones are they using?
• What type of model the visitors are using?
• What % of visitors support streaming video?
• What is the conversion ratio between Nokia phone owners vs. Motorola?
• What % of visitors mobile support MMS?
• What % of visitor's phones still prefer WML?
• Which of my banner campaigns is converting best?

Mobile Analytics Foresight

• Lot of players will enter this field
  
• Google Will explore this area (Mobile Analytics) in 2008. Because Google already have Google Analytics (GA), So, they will add Mobile Analytics as a additional feature in GA and woo more customer.
  

GYAN

As Google did before, they will hire one Mobile Analytics Evangelist or kill sorry, buy a mobile analytics company and observe that product in GA.

Oh God, i leaked the Google Secret Plan

Yahoo is better than Google!!!

As per comScore Core Search Report US - November , as usual Google dominates the search trends with 58.6% as compared to yahoo 22.4% & Live 9.8%. We seen consistent growth trends for Google for the past few years. At the same time, Yahoo & Live are struggling to post better market share.

Let see, why people prefer Google than other search engine?

Google's USP

The BIG USP of Google is search result quality. The relevancy of the search result is more in Google, when a user queried an keywords as compare to any other search engine. Google is mathematical companies (with strong marketing capabilities) designed and update the search algorithm that delivers quality results.

Wait... even though Google is strong, Yahoo is strong in other area!!!

Yahoo's USP

The depth at which the yahoo slurp crawl the content is much more superior than Goog bot. Even though hard working yahoo spider (slurp) pumps the internet content into yahoo datacenter. Because of lack of effective yahoo search algorithm, yahoo fails to deliver better search results....

Web Metrics - Let's shift from complexity to clarity

There are 100's of web analytical tools available in the market. Few free tools are exist too.. like Google Analytics. Most of the businesses deployed web analytics tool. But we fail to check,

• Whether we choosen the right web analytical tool
• If choosen, Whether we deployed the web analytical tool properly
• If installed, we customized the web analytical tool
• Whether the reports are accurate
• Whether we are able to convert numbers into actions

Let's move from numbers to novelty.

GYAN
What we think, is not always right................

Google find new ways to promote Google Mobile!

Ya now its festival time. X-Mas. Lot of people travel to there relative places. How you know, does your flight is on time or not?.... Do you call the customer support No...... Now, that is not required.

Google Mobile search or Web search comes to your rescue. Today, Google launched a new kind of search results in Google search result page. Now, you can track your flight and know whether your flying on time or not, using Google.

HOW? Just type your airlines and flight no. in Google. For example "qantas 74 ". Ya, my flight is flying on-time.

Google GYAN
Google come-out with this wonderful strategy to promote Google Mobile. Now, people will tracking there flight schedule thru GPRS mobile phone or by Blackberry by connecting Google Mobile & Google Search

Video Sitemap to strengthen the Google Video Search Results!

Today, Google introduced a sitemap for videos to crawl the video content.

Let see how it helps the customers and Google

• Google spider starts crawling the video content. This gives better search engine visibility to the website
• This process strengthen Google Video search results, by throwing more relevant results
• This helps Google universal search results to serve better video search results

I hope, both yahoo & Live (MSN) will follow-suit

Google Gadgets Ads - New revenue model for YouTube

Few months back, Google introduced Google Gadgets Ads. What is that? Gadget ads enable advertisers and agencies to engage audiences on the Internet's largest ad network with a rich and interactive new ad format.

Mm...Rich & interactive media ads... Why?

Google try to take advantage of YouTube, by using YouTube has video hosting space. Google slowly starts absorbing YouTube, into his revenue generating model.

Advantage Google because....

• YouTube act as revenue generating support system
• Easy to sell "Gadgets Ads" thru "YouTube" reputation
• Easy to track visitor behaviour

As you know, Google bought YouTube for 1.6 B USD and integrated with Google Videos (GV, Which is not as popular as YouTube).

Google GYAN……

• First, Kill the competitor
• Provide the service to the customers for Free
• Converting free into revenue model

Go Google Go.................

Google Analytics or Alligator

Yesterday, Google added new features in GA. This new features helps to compare metrics for two different periods like visitors, page views, bounce rate, new visitor. This option helps to watch the trend in user-friendly graphical representation.

Those who would like to migration from Urchin to GA, Google is assisting the users with relevant information.

Now Google Analytics (GA) is real threat to other web analytical tool company. Why?

Because, it is....

Easy to deploy

• Simplified (not complex)
• Report segmentation & goal setting is easy
• Tool is upgraded in regular intervals
• It's free!!!

It is very difficult for web analytical tool providers, to find the Unique Selling Propostion (USP) against GA and to convincing the vendor is a herculean task. Because the pace the Google is up-grading the GA with user-friendly features is mind blowing. Now, It is not easy for web analytics tool providers to target SME's…

Like Search Engine Market, Google starts to dominate the Web Analytics Market Share.